is an online marketplace for sustainably and ethically produced goods.
Here you can find products that match your values and help you to make a positive impact.
All products are made by companies and producers that care for the wellbeing of people and nature.



Our mission is to make responsible shopping easy and spread awareness about sustainability. We work to make it easier for people to make better choices and to help businesses to make a bigger positive impact.


Sustainability is a complex issue with many stakeholders involved from producers to governments to customers. Basically we are all involved, and we all have the power to
influence what gets produced and how. At we have a place where end-users and producers come together, and every transaction is for the better – the better social, environmental and corporate impact, for the better future.


As a business, we are a simple online marketplace, where people become a community, they become a support system to each other, and they become believers and advocates of “making better choices”. We connect sustainable and ethical businesses with the users of their products, and make it easier for everyone to shop responsible and sustainable.


Astghik (Team member)

Astghik Zakharyan

Founder, CEO

Astghik is the driving force behind, with the passion to create a more caring world for all of us. She has been dreaming of having her own organic store since she was a little girl growing up and enjoying the clean nature of Dilijan, Armenia. She has the vision to make sure that the nature of her childhood remains beautiful, and that all of us can help to make it possible, and not just in her home country but all around the world. And what better way than creating a marketplace where all of us can make better choices for a better future, and present!

Veijo (Team Member)

Veijo Väisänen

Co-Founder, COO

Veijo, a global citizen with Finnish origin, is the balancing factor at A kind soul, he has always cared deeply for fair treatment of others, equality and human rights. As an analytic personality, Veijo brings in the knowledge and strategic thinking necessary to make succeed. He thrives on learning and researching, and helping bring that knowledge to others. Reducing waste, giving a new life to old things and better use of resources are meaningful to him.


Jake Henderson


Jake is the wizard making work efficiently and reliably. With a solid background in software development and system administration, he makes even the most challenging ideas work on any platform. A true nature lover, Jake enjoys hiking and spending time in the woods, while thinking of viable solutions to the multitude of problems the World is facing every day. Coming from USA, he brings another international colour to our truly multicultural team.

Amaya (Team Member)

Amaia Rodriguez

Business development manager

Amaia, a true professional and passionate advocate of sustainable living, she brings to her experience and knowledge of organic and sustainable industries, as well as e-commerce and online marketing. Hailing from the beautiful and diverse region of Navarra, Spain, nature has always been a big factor in Amaia’s life. She cares deeply for environmental protection, clean food, and economic empowerment.

Here at we want to help you to live your life according to your values.
Read more about the values we support:
Our values – responsible shopping made easy